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Study 23 of 25

Effective Introductions

What strong sermon openings actually do

Hands-free narration of this study — good for the car.

Synopsis

In this interview, Leadership managing editor Eric Reed analyzes three sample introductions. Max Lucado's introduction to 'The Touch of Christ' opens with a personal story about notes tacked on a grieving widow's wall, moves through six elements — personal story, thesis ('nut graph'), point/counterpoint, movement into Scripture, honest dissatisfaction with the biblical account's brevity, and a closing question — and ends by inviting hearers to wonder what it is like to receive Christ's touch. Reed praises its multiple 'entry points,' the concreteness of focusing on a hand rather than the abstract idea of compassion, and its clear sequence of tasks: connecting, raising curiosity, and preparing hearers to enter the story. Mark Labberton's introduction to a sermon on homosexuality is praised for establishing 'boundaries' up front — what the sermon will and will not address — and for citing counseling experience to show pastoral compassion, though Reed cautions that such examples are riskier for pastors newer to a congregation or in smaller churches. Rick Warren's Easter introduction uses contemporary references (U.S. News, CNN, a Gallup statistic) to promise relevance and signal that the sermon will be informational rather than story-driven, letting listeners know from the outset what kind of message to expect.

Key points

  • A strong introduction accomplishes several tasks quickly: connecting personally, raising curiosity, and preparing hearers to enter the text.
  • Personal stories with multiple 'entry points' let different listeners identify with different characters.
  • Introductions create expectations for tone and content that the rest of the sermon must fulfill.
  • On controversial topics, establishing 'boundaries' — what will and won't be addressed — builds trust early.
  • Concreteness belongs in the introduction, not only in application; application 'begins in the introduction.'

Key texts

  • Matthew 8

From the course book

Appendix I — Effective Introductions · pp. 133-138 (reader pages 133-138) · Open the reader

  • “The power of a hand — to touch and encourage! When surrendered to God, our hands belong no longer to us, but become the very hands of God.” (p. 133)
  • “Application begins in the introduction. It's got to start there, and concreteness needs to begin there as well.” (p. 135)
  • “All introductions create expectations.” (p. 135)

Put it into practice

  • Build at least one clear 'entry point' into your introduction so different listeners can identify with it.
  • If your topic is controversial, state up front what the sermon will and will not address.
  • Use one concrete, sensory detail in the introduction rather than saving all concreteness for the application.
  1. Comprehension

    1. List the six elements Reed identifies in Max Lucado's introduction.

  2. Comprehension

    2. What does Reed mean by an 'entry point' in a sermon introduction?

  3. Scripture

    3. Read Matthew 8 in light of Lucado's introduction. What question does Lucado say he is left wondering about the leper?

  4. Doctrinal Clarity

    4. Why does Reed praise Labberton's introduction for establishing 'boundaries'?

  5. Doctrinal Clarity

    5. What caution does Reed raise about Labberton's use of counseling examples?

  6. Contrast

    6. Contrast Rick Warren's Easter introduction with Lucado's in terms of the expectations each sets.

  7. Comprehension

    7. According to Reed, when does application 'begin' in a sermon?

  8. Doctrinal Clarity

    8. How does Warren make ancient eyewitness testimony feel contemporary in his introduction?

  9. Application

    9. Evaluate the introduction of your last sermon using Reed's criteria: entry points, tone expectations, and boundaries.

  10. Application

    10. Write an opening sentence for your next sermon that gives listeners a concrete 'entry point' rather than an abstract statement of the topic.